How Seamless Engagement Can Bridge Silos and Drive Utility Customer Value

Custom content for Vlocity & Salesforce by Utility Dive's Brand Studio

How are top utilities today driving customer value? To better understand how utilities are using digital tactics to improve residential customer engagement, Vlocity, now Salesforce Industries commissioned Utility Dive’s Brand Studio to survey energy professionals. 

Download the report below to learn about some of these insightful industry findings:

  • More utilities are thinking about customer journey-mapping to design coherent consumer experiences from end-to-end
  • Yet, only 20% of utilities currently offer a reliably seamless customer experience as a customer moves between communication channels
  • Fewer than 10% of utilities have begun to explore engagement channels on more advanced technologies like live chats or voice assistants

Download the report from Vlocity, now Salesforce Industries!

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Salesforce Industries, formerly Vlocity, is a leading provider of industry-specific cloud and mobile software for the world’s top communications, media and entertainment, energy, utilities, insurance, health, and public sector organisations. Salesforce Industries possesses deep expertise in vertical industries, enabling organisations to digitally transform, simply and seamlessly. Leveraging industry-specific processes and data models across any channel, Salesforce Industries helps customers increase sales and digital adoption, improve service, marketing agility, and operational efficiencies.

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